Before you can finish typing your company’s name in that narrow white search box, you’ll see it in the top four or five returns: Your talent brand.
Scroll down, past your website link and job openings, and look at the anonymous reviews on job-related sites like Glassdoor, (opens a new tab) and Indeed, (opens a new tab). These sites let current and past employees review your company.
- Great experience. Love working here.
- The people make the job fun.
- Love my colleagues. But not enough people to do the work required.
- Not a quality company. They pay you. That is literally all.
- Horrible workplace. Management is dysfunctional. It’s all about making upper management wealthy.
You take it, like all social media, with a grain of salt. But take it seriously, too, because people you want to hire are doing the same online search to see if they want to work for you. If you’re not working on your company’s talent brand, online reviews are shaping it without you.
A lot is at stake, according to a recent Gallup survey, (opens a new tab). A positive talent brand can attract top talent and significantly boost revenue. When companies select the top 20%, the most talented candidates frequently realize a 17% increase in productivity and a 21% increase in profitability, according to the poll.
And in today’s nomadic, often contract-based workforce, more employees are going in and out of company doors – and they are going online to share their experience: the good, the bad and the ugly.