What executive connectedness is and why it matters for leaders

Our research uncovers what executive connectedness is and the return on investment it can offer.

What is executive connectedness? It is a sentiment that employees form based on their perceptions of an executive’s trustworthiness, caring, and communication about business performance and direction. New research conducted by Truist Leadership Institute demonstrates that when employees feel connected to executives, they are 30% more engaged at work, 26% more likely to stay, and 13% more likely to engage in the organization’s purpose initiatives. 

Spending the time to connect with employees has a measurable impact—so how can executives accomplish that goal? Here are some short tips for each of the three elements of Executive Connectedness. To get more depth on each element, just click the link!

Show you care. Demonstrate that well-being matters by modeling it yourself—take that vacation! Show humility during challenging times and acknowledge the commitment to get through those tough times—but always emphasize the positive. Slow down and get to know people on a personal basis!

Demonstrate your trustworthiness. Keep your word. When you say you will do something, follow through. If you can't, be vulnerable in the circumstances. Intentionally create psychologically safe environments by encouraging new solutions and different viewpoints. Make it clear that everyone has a seat at the table and all voices will be heard.

Communicate effectively. Set up a cadence of clear and concise updates about business performance and the future of the organization. Be as transparent as possible about potential impacts to your employees. And remember – communication is a two-way street. Establish listening posts to actively listen to what your employees have to say.

When executives choose to connect, they have a clear impact on the organization: Employees are more engaged at work, more likely to stay, and more committed to the organization’s purpose. Deliberately create those moments to connect with employees and develop high-performing teams that create unstoppable organizations!

To learn more about Executive Connectedness, read the full Purple Paper^TM.