Why you should activate purpose through your people

For many leaders, the business case for being a purpose-driven company is clear: Research shows it can lead to higher profits, so there’s an obvious financial benefit. 

However, when done well, the benefits of embracing purpose go beyond profit. Our national research study of more than 1,300 employees uncovered connections between purpose and:

• Employee engagement and retention
• Greater role clarity
• A sense of meaning in work
• More cohesive teams
• Greater connection to leadership

Purpose is powerful. But implementing purpose in a meaningful way requires more than simply agreeing on a corporate purpose statement. To truly drive the power of purpose, you need to do so through your people.

In this Truist Leadership Institute Purple Paper^SM, we share an evidence-based framework to help leaders implement purpose in their organizations so they can learn to bring together personal purpose and company purpose and achieve amazing results.