Sheri Frisby is Senior Vice President, Director of Operations for the Truist Leadership Institute. She leads the operational and administrative functions associated with the conduct of Truist Leadership Institute. She provides leadership and oversight for 140,000 sq. ft. campus creating a superior client experience, managing the operations of programs, hospitality, and food and beverage.

Previously, Frisby served as a Market Leader for Truist. In this role, she was honored as a winner of the Sterling Performance Club which recognizes the top performers of the bank. Prior, she was trained by The Walt Disney Company, Hilton Hotels and Resorts, and Marriott International. She has thoughtfully considered multiple perspectives at the heart of the client experience, allowing her to establish the vision for new hotels seeking a unique experience. She partnered with the architect, interior designer, and construction team to establish a world-class vision of the Truist Leadership Institute campus which was recognized by the NAIOP North Carolina award for New Development Project of the Year, IIDA Carolinas Winner (Hospitality), AIA North Carolina Merit Award, and AIA Winston-Salem Honor Award (Hospitality). In 2024 she was selected as a Truist Purpose and Performance award winner for her leadership in designing and opening the Truist Leadership Institute North Building.